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Blogging for Profit
Is It Hard?
By Charles Taylor
Who knew that talkativeness could pay? In this age of virtual communication, computer-savvy people around the world are blogging for fun, blogging for politics, blogging for the good of others, blogging for popularity, and now many are getting an economic boost by blogging for profit.
Blogging for profit is a goal within reach of anyone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the rewards they seek from their blog. Most people who attempt to make money with their blogs fail for two reasons. Bloggers often have unrealistic expectations of how fast their readership will grow and how much money they will make. When these expectations are not met, the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with a lack of foresight. If bloggers want to turn a profit, the key to success is to make a realistic plan and stick with it.
To succeed at blogging for profit, the main thing that you will need to do is to first establish a readership. The higher your readership traffic, the more advertisers will agree to pay you. However, cultivating the number of regular visitors you'll need in order to make a profit isn't easy. As more and more blogs appear each day, having a unique idea or a wonderful writing style is no longer enough to get attention. You need to be able to effectively market your blog.
Too many bloggers spend most of their time writing posts, and very little time marketing their project. Updating your content as often as possible is a great way to keep your blog high on blogrolls and high in blog search engines like technorati. Once your readers know that you update frequently, they will return to your site on a regular basis. However, it doesn't matter how often you update if nobody is reading your page, so don't skimp on the time that you spend drawing visitors to your site. To make your dream of blogging for profit a reality, try decreasing your number of posts, and using some of that time to market your blog. You can draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, and following other established modes of winning traffic.
Of course, even if you are a marketing genius, or you have a really great idea for a blog, success will not happen overnight. It takes time to build the kind of readership that blogging for profit requires, and it will likely take several months before you begin to turn a profit. Try to stay committed and to your blogging project and keep a positive attitude during this initial rough period. Set goals for how often you will update and how many readers you want to attract, and then reward yourself for sticking with your plan.
Blogging for profit is only one reason to jump into the blog pool. You should pick a topic that interests you, because as with any project or profession, doing something you love brings its own set of rewards. And it is far easier to market and write about something you believe in and enjoy.