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Starting and Maintaining a Blog
Written by Ken Stevenson
As the online business industry grows and matures, marketers are continually seeking out new sources of internet traffic and the tools to succeed. Blogging was introduced to the web in the late 1990s and it has become a staple of the online marketing industry. Most web site owners now incorporate a blog design solution as a part of their business establishment and utilize it as a tool for obtaining targeted traffic. If you’re new to blogging and/or new to online marketing, this avenue of generating visitors to your web site should be an essential element of your business plan.
Blogging is much easier than you may think. The first step involves choosing a site to host your blog. WordPress, Blogger, and Squarespace are widely used by the marketing industry and each one is highly recommended in the blogging community. Blogs are simple to use and very easy to maintain. Daily updates generally require no more than a few sentences each day. However, blog topics can be rather lengthy if the occasion dictates a sizable and extensive entry. Make a habit of updating your blog on a daily basis and keep the topics interesting, entertaining, informative, and use some humor when the situation arises.
The physical appearance of your blog should be attractive, yet very neutral. Do not use gaudy colors or templates that make the text difficult to read. A light color for the background is recommended and the text should be darker in color. Additional features such as pictures, video clips, audio clips, and banners need to be strategically placed and easy to access. If your blog is going to include Google Adsense, be sure to follow Google’s suggestions for placement and plan accordingly.
Be sure to allow for comments on your blog. This blogging business tip should not be ignored. Comments are made by visitors and visitors can become paying customers. As the blog gains in popularity, the opportunity to acquire more visitors and customers constantly increases.
As a new blogger, these tips can enhance your blog design solution and it will allow for an increase in business and a growing customer base. As the blog grows and flourishes, so will your loyalty from enthusiastic customers.
About the author:
Ken Stevenson is a charter member of Earners Guild. For more information about a blog design solution, visit Earners Guild at http://www.earnersguild.com/wordpress, where you'll find step-by-step video training for anyone interested in starting or growing an online business.